A large majority of firms throughout the world are not only using traditional media for advertising but are also experimenting with social media promotions. Instagram is a popular medium for online marketing.

So, what exactly is an Instagram shoutout? It simply means that another account promotes your brand by mentioning it in a post. It has become clear that it is the most powerful promotional instrument available today.

Brands get more followers and remain relevant to their audiences by utilizing influencers. Continue reading to learn how to deliver shoutouts that have the greatest impact on your viewers and e-commerce platform.

How Does It Work?

It is a very straightforward practice that Instagram users utilize to reach more people. There are different ways you can get a shoutout on Instagram.

• Paid partnership: The brand hires a top influencer with a large number of followers to advertise its products. The brand and an influencer agree on the amount of money they will pay them for a shoutout. The influencer will then publish with a brand-related caption. It depends on what you decide.
• Shoutout for shoutout: This is a marketing agreement between two brands. It typically works with brands that are not competitors. You give a shoutout, and they respond with one. This form of shoutout works well with brands that have almost the same reach, as one benefits equally from the other. It’s a win-win situation.
• Word of mouth (voluntary) shoutout: This is the best endorsement a brand can get. This is a shoutout from an influencer who used your products and was impressed. It is merely a remark of how amazing your product is without any brand benefits. Followers are also drawn to this form of shoutout because the product is effective.
• Affiliate marketing: It is the process by which a brand assigns an ambassador to its products. Every time a sale is made as a result of a particular shoutout, the ambassador will receive a commission. The shoutout is affiliated with a Link, allowing the brand to follow the sales and pay what is owed.

14 Instagram Shoutout Examples

Canon USA

Influencer: Canon USA

What’s good about this example?

• Shoutout to followers: Canon USA frequently uploads images of other users using their products and credits them. Canon users share photos on their pages with the hashtag #MyCanonStory. The best image is chosen and put on Canon’s page. It is an effective approach since it benefits both the company and its customers.
• Product description: This post has discussed the camera features that the photographer used to take the photo. It’s a good technique to engage your audience because it fosters transparency and explains what to expect when using the product.
• Eye-catching photo: a sunset photo is very appealing and will draw traffic to your page.

Crockpot Express Crock

Influencer: Sara.mims

What’s good about this example?

• A video of the item in use: When you give a shoutout in a video, it makes it more intriguing because viewers can see the product in action. People will remember the video for a longer period.
• Persuasive caption: The influencer crafted an enticing but simple caption to draw folks in. You’re undoubtedly curious about the product after reading the caption.
• Posting on the Instagram story: most people view stories first before going to the feeds. Giving shoutouts in stories will help reach a wider audience.

Manhattanfoodie

What’s good about this example?

• This is a nice example of how a hashtag may be used to promote a specific product. For example, if you want an influencer to promote your product, search for the product category on Instagram and you’ll get a few popular hashtags.

These pages typically feature high-quality content from specific niches. It will be easier to find an influencer who is aligned with your items on such a page.

Pink Lily Boutique

Influencer: Iamtherealjosielynn

What’s good about this example?

• Shows the fit: The photo depicts how well the clothes fit and when they should be worn. Buyers will either purchase the replica or something similar and match it in the same manner as the influencer.
• Directs the audience to a video: She directs people to her stories in which she describes the outfits and how they make her feel. Fashion enthusiasts will not pass up the opportunity to learn more about the clothes, increasing sales and following.
• Suggests where to wear it: Giving the audience ideas on how to dress and where to go with the clothing is an effective technique to capture their attention.

Home Depot

Influencer: Rachel_metz 

What’s good about this example?

• Adding a tutorial: Tutorials are a simple approach to keeping your audience on your page. You will attract their attention if you share a photo of a product and make a fun and creative video showing how to use or install it.
• Using animals: Who does not adore dogs? Dogs are humans’ best friends, as evidenced by a large number of dog lovers worldwide. The dogs add a lot of intrigue and enchantment to the piece. Everyone will be interested to learn what the post is about. It is an ideal Instagram shoutout for a brand.
• An enticing caption: On the post, the influencer provided an appealing caption. Most people will begin to consider purchasing an outdoor movie theater because of the post.

Fitbeast

Influencer: Hiityourcore

What’s good about this example?

• The caption is brief: It is obvious that brief captions are immensely beneficial because your viewers will remember every word you used.
• Funny caption: It is sometimes beneficial to engage your audience with a not-so-serious caption. Your caption will attract more attention if you incorporate jokes in it.
• Use of hashtags: Many people utilize hashtags to gain Instagram followers, and it benefits the brands represented as well. Hashtags are clickable, so including them in your shoutout will increase page views for both the brand and the influencer.
• Demonstrative photo: The influencer includes a photo of himself doing exercise. Fitness-obsessed Instagram users will want to test it out while still hashtagging the same brands.

Huda Beauty

Influencer: Huda

What’s good about this example?

• Announcing a new product: Informing your followers about the launch of a new product is critical, especially for die-hard fans of a specific brand. This message began by notifying the audience about a new product, which builds anticipation.
• Thanking the brand: when a top influencer thanks a particular brand for its products, it becomes the best shoutout on Instagram. The influencer will entice people to also try out the products.
• Call to action: when she posts, ‘so excited for you guys to try it’ makes one want to try it. It is a polite way of asking people to buy the products without making them feel forced.

Nautandchain 

Influencer: Tylercrispen2 and Angela Rummans are the founders of Naut and Chain.

What’s good about this example?

• The shoutout highlights how the product is made: nowadays, many people are conscious of what they buy. Eco-friendly products are a plus in the market and the influencer made sure to highlight the product’s sustainability. 
• Show different products in one post: the shoutout is a good example of how to advertise your products without making viewers feel overwhelmed. The post has a necklace and a bracelet that the company makes worn by the two in the picture. If you are a lover of jewelry, then this post will surely get to you.
• Shows the product’s lifestyle: the product is inspired by the sea and what better location to show it off than by the sea.

Drinkkalvara 

Influencer: Miguel

What’s good about this example?

• The shoutout is brief and simple: sometimes a short message before the shoutout captures people’s attention. In this example, they already know it’s a shoutout but the influencer has made it very simple to relate to.
• Including a hashtag: the brand has a hashtag and when you include it in the shoutout, it makes it more interesting. More people will follow or post their product and hashtag it.
• The message: the message on the caption excites followers to try out the drink so they can feel the same as the influencer.

SunGod 

Influencer: Tyler Oakley 

What’s good about this example?

• Posts two pictures: including more than one picture for a shoutout is an effective way of ensuring your followers notice what you are advertising. The sunglasses in this second photo will capture the viewers’ attention.
• Tagging the company: including a tag of the company on the sunglasses is a brilliant way of letting your followers know where to get them. It is also easier for people to go to the company’s page via the tag.
• The post doesn’t look like an ad: the influencer post focused on himself, meaning people might assume it’s just a personal photo. His followers would want to have the same sunglasses as him making it a very smart shoutout.

Nomatic 

Influencer: Fidalgodev

What’s good about this example?

• Product description: the shoutout has a very vivid description of the product. He mentions all the features of the product that buyers look out for. Those interested in it will find this information helpful as it answers most if not all of their questions.
• A clear view of the product: a clear display plays a huge role in marketing the product. A good shoutout will ensure the audience can view the item well so they get the idea of how the product looks and fits in their lives.
• Free product shoutout: when a company gifts influencers free items, people perceive them as kind. Such gestures go a long way in boosting sales. 

Sweets. TM

Influencer: Abitewithjen 

What’s good about this example?

• Tags the brand: the influencer has tagged the brand on the picture. The followers will click on the tag to get to see what the page is all about.
• Mentions ingredients: when posting food photos and you include ingredients, it makes your followers want to learn more about the particular delicacy.
• Explains how to prepare the delicacy: mentioning the ingredients is not enough, go ahead and explain how the cake is prepared. You will have loyal followers who want to try to bake at home and your page will be their first choice.

Electrolit 

Influencer: Lesleyannemurphy

What’s good about this example?

• Beautiful photo: the background is very appealing, meaning it will drive more traffic to the page. You can also source product photography services to help in taking clear pictures.
• Product display: a good shoutout shows the product in use. After a day full of adventure, you need some hydration to quench your thirst and the product has come in handy in this post.
• Interesting caption: her followers plus visitors who love nature will find the story interesting. They will read to the end where they will find the shoutout to Elctrolit. A majority of viewers would want to get their drink too.

Allbirds

Influencer: Levi_hildebrand

What’s good about this example?

• Includes a video: shoutouts that includes a video or tutorials usually have a higher effect. People are usually convinced easily when they see a product in use and a video is the best way to show it.
• Experience: when the shoutouts show there is an experience in using the product, then it has more influence. Viewers will relate to it more since they believe the influencer has used it and is happy with the product.
• Product fits in the picture: in a shoutout, if the product fits seamlessly in the photo, it becomes natural and doesn’t look like an ad. 

Benefits of Instagram Shoutouts

Everything that people do has a purpose, and shoutouts on Instagram have several benefits to the brands involved. They are as follows.

• They promote brand and product awareness.
• They draw more people to your page increasing engagements.
• Shoutouts increase the chances of conversions and sales.

Conclusion 

You now have a better understanding of Instagram shoutouts and their marketing effectiveness. With the many shoutout options, you can select one or, better yet, use each and its benefits to promote your page.

The samples above are ideal for borrowing a few ideas and incorporating them into your shoutout. Contact us and get more information on online business.