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Wei Linchao

Wei Linchao

Dropship and Logistics Specialist, the founder of Bestfulfill that help you with order fulfillment from product sourcing, shipping, branding, and customized package.​

14 Outstanding Shopify Homepage Examples to Inspire You

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Creating a great store on Shopify takes more than just choosing the right theme and adding the right logo. Other factors like your brand messaging, pictures, menu, and layout all need to be in sync to create a unique experience for your customers. 

This is especially vital for your homepage because it is the first page that customers see when they visit your shop. It can either entice them to stay and shop or cause them to lose interest.

Not sure how to create a winning homepage? Come along and let’s review some amazing Shopify homepage examples worth learning from. 

The Sill

The Sill is an online plant shop. It also sells planters, plant care necessities, home decor items, and flowers. Its home page, however, focuses on the shop’s main product: plants. 

Outstanding Homepage Features

  • Color – the homepage theme has lovely green accents which set just the right tone for a plant store. 
  • An interactive quiz – shoppers are invited to take a quiz on the homepage to learn what kind of plants may be a good fit for them. This is helpful and creates a unique shopping experience.
  • An easy-access layout – this company’s homepage is so well organized that you can find anything you need in a second. The main menu and all other page icons are all visible and tastefully arranged. 

Soylent

Soylent produces and sells plant-based protein shakes. Its main selling points are better health choices, sustainability, and affordability. 

Outstanding Homepage Features 

  • Tasteful marketing – Soylent uses prime space on its homepage to let buyers know the benefits that they can enjoy from the protein shakes and by becoming Soylent subscribers. This is cleverly supported by discounts to entice buyers.
  • Reviews – the homepage includes feedback highlights from other customers and major publications. This goes a long way in shoring up confidence in the brand.
  • An interactive invite – Soylent encourages everyone that visits the shop to interact with the company on Instagram. This is great for building a rapport with customers but also equally good for marketing. 

Artifox

Artifox designs and manufactures minimalist but highly elegant furniture and decor pieces. 

Outstanding Homepage Features

  • Animation – the Artifox homepage includes animated slides that showcase some of the pieces offered by the company. This is a classy way to make buyers curious and invite them to explore the shop.
  • Minimalism – lots of items are showcased on the homepage but they are all very neatly arranged and everything from the furniture to the product descriptions is minimalistic. This is worth borrowing if you want your customers to focus on your products.
  • Direct access – the Artifox shop menu is a constant on the left side of the page. It makes it easy to navigate between pages and find anything you need as you do not have to drop down the menu every time.

John Robshaw

John Robshaw is a one-stop shop for decor items for homes and hospitality spaces. The shop offers bedding, furniture, pillows, fabric, and much more.

Outstanding Homepage Features

  • Lifestyle photos – this store uses tasteful pictures to show customers how its products can improve the decor of a room. This can entice buyers more compared to a plain image of a bed, a pillow, or a pair of sheets. 
  • A virtual tour – the decor items in this store are based on a maximalist theme. Buyers can learn how to implement this by taking a virtual tour of the designer’s home.

Houseplant

Houseplant sells one-of-a-kind recreational products including quirky lighters and a wide array of ashtray designs. 

Outstanding Homepage Features

  • Simplicity – Houseplant’s homepage showcases products in a classy understated way. Browsing through products is easy because the site does not bombard you with pop-ups or too much information. 
  • An interactive quiz – customers can easily find products that match their needs or taste by taking the quiz on the homepage. This can be a fun way to help customers get to know more about your products.
  • Mystery – Houseplant says very little about its products on its homepage. This may be a risk worth taking because it encourages customers to click on items or browse through your store to learn more. It is also ideal for products that customers would like to access online with some discretion. 

All Birds

Contrary to its name, All Birds does not sell birds or bird accessories. It sells men’s and women’s shoes made using innovative materials to make you feel as light as a bird.

Outstanding Homepage Features

  • Lifestyle images – this store also offers great lifestyle photos that show customers what different shoes may look like on their feet. This is particularly helpful for online shops because customers can not try on the shoes.
  • Fun messaging – All Birds uses bird references in its product highlights and descriptions. This makes their messaging more fun and memorable.
  • Business ethics – most brands only focus on marketing their products on the homepage. All Birds stands out because it also highlights its eco-friendly approach. This is especially worth considering in these times when consumers prioritize brand values.

Chubbies

Chubbies is a recreational menswear brand. It sells swim trunks, shorts, polo shirts, summer shirts, and fun accessories.

Outstanding Homepage Features

  • Remarkable photography – the Chubbies homepage easily puts you in the mood for a vacation. It is filled with lifestyle photos of models showing off shorts and tops from the brand. The photos are so effective that you would be hard-pressed not to want to buy one for your next getaway.
  • Bold messaging– Chubbies offers a brief introduction to the company on the homepage. It is bold, fun, and highlights the brand’s values. This is a simple yet effective approach that you could adopt if you need to promote your brand identity.
  • The shorts finder – the shorts finder is Chubbies’ version of an interactive quiz to help customers find products that suit their needs. 

Ratio

Ratio offers customers unique coffee-making machines that can be used to brew pour-over coffee. 

Outstanding Homepage Features

  • A concise intro – Ratio explains the functions and advantages of its machines in a simple yet brief intro. Shoppers can, therefore, browse through Ratio machines with a clear understanding of the company’s concept. 
  • Product comparison – the Ratio homepage highlights a product comparison chart that customers can use to evaluate the different machine models. It is also convenient for those that may prefer not to read through each product individually. 
  • Banner advertising – this store uses a banner to draw attention to enticing offers like free shipping and its special ’30-day Love It Guarantee’. This is a winning homepage strategy because the banner is hard for shoppers to miss and such offers can help with sale conversions.

Areaware

Areaware describes its products as ‘friendly objects for designy people’. This is apt because the company’s products comprise decor items like candle holders, planters, and toys, with eclectic designs. 

Outstanding Homepage Features

  • Minimalism – the logo and the entire layout of the homepage is very barebones. This allows the vibrance of the products to take center stage. 
  • Distinct photography – Areaware’s homepage photos are filled with bursts of colorful decor. This highlights their artistic quality in a way that even lifestyle photography may not achieve. It is thus wise to understand your products and choose a photography approach that suits them.
  • Animation – Areaware uses a slideshow catalog to show off some of its products on the homepage. This balances off the minimalist theme that can sometimes be a bit boring on its own. 

Bear Walker

The Bear Walker store specializes in skateboards. However, its skateboards are far from ordinary. They comprise an incredible range of designs with themes like Pokemon and Marvel illustrations and more. 

Outstanding Homepage Features

  • Product display – the Bear Walker homepage is very simple but the product display works as a perfect showstopper. The photography captures and showcases the artwork on the skateboards thereby enticing customers to try and learn more about the products.
  • Follow-through prompts – follow-through prompts encourage shoppers to take the next step towards a purchase. In this case, Bear Walker impresses buyers with a preview of its boards and then encourages them to learn more about them by clicking the ‘See the Boards’ icon. 
  • A direct menu – the Bear Walker homepage has a fully displayed menu with icons on the top of the page instead of a drop-down menu.  

Culture Hijab

Culture Hijab is a go-to store for everyday essentials for practicing Muslims. Such products include hijabs, prayer mats, under scarves, magnet pins, and more. 

Outstanding Homepage Features

  • Product videos – product videos are a step up from great photography. They showcase products in a more lively way and can capture features and uses that you may not be able to demonstrate using pictures. Culture Hijab offers a perfect example of this as the product videos on its homepage showcase multiple products in practical lifestyle settings. 
  • Reviews – Culture Hijab offers customers a glimpse into the reviews left by other customers. This feature can be helpful to customers that are undecided about a product or have never shopped in a store and need some reassurance about its services or the quality of its products.
  • A customer support message – the Culture Hijab team shares a brief welcome message asking customers to send any concerns or compliments through the company’s support email. This section is near the bottom of the homepage but it is still a thoughtful way to make your customer service approach come off as caring instead of perfunctory.

Modern Market

Modern Market is a service-oriented shop. It offers entrepreneurs and creatives essential resources that they need to grow their businesses online. The resources include Instagram captions, photo-editing software, stock photos, marketing support, and more.

Outstanding Homepage Features

  • Brand focus – Modern Market exemplifies how to market your brand and brand values by making them the main feature of your homepage. This approach can be especially effective in the service industry where most customers need to trust you or understand your capabilities to hire you. 
  • Concise captions – the service packages in this store have clear yet brilliant captions. Better still each caption has a call to action that invites shoppers to try out the package. This could increase your chances of closing a sale.

Zee Dog

Zee Dog is a multifaceted store. It sells accessories for dogs and cats as well as human beings. The pet accessories range from toys and leashes to harnesses and beds. The human range of products is mostly backpacks and duffle bags. 

Outstanding Homepage Features

  • Minimalism – the theme, font, and general layout of the Zee Dog homepage is clutter-free and allows the products to speak for themselves.
  • Mixed photography – the homepage comprises two types of photos; the first only shows the products while the other comprises lifestyle pictures that show the product in use. They make a good collection but, more importantly, they offer buyers a wholesome perspective.

Floor Plan

Floor Plan sells rugs and carpets sourced from top suppliers around the world. 

Outstanding Homepage Features

  • A statement image – Floor Plan markets its rugs as the quintessential decor items that customers need to elevate their spaces. The statement picture on its homepage perfectly demonstrates this message. 
  • A product sneak peek – if the statement picture does not tempt you enough, the collage of colorful ‘featured rugs’ and ‘featured collections’ may change your mind. They offer an inviting preview of the rugs that the store has to offer, and their prices, before you even access the shop section. 

To Wrap It Up

The measure of a great homepage mostly comes down to two questions. First, is your homepage appealing enough to draw the attention of potential customers? Secondly, what value do the features on your homepage provide to your store and your customers?

On the upside, now that you have examples to inspire you, achieving both of these goals should be much easier. 

Worried about getting quality photographs for your dropship store? We can help. Our all-inclusive dropshipping services include professional product photography to ensure you get all the marketing resources you need. 

Simply contact us with your dropshipping requirements, request a quote, and we will take it from there. 

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