Google Trends is a free tool developed by Google to help users analyze the popularity of search queries on Google Search and presents the analysis using easy-to-understand charts and graphs.
In this complete and exhaustive Google Trends dropshipping guide, we’ll discuss everything you need to know about using this trends analytics tool for your dropshipping business needs.
目录
What Is Google Trends?
As mentioned above, Google Trends is a tool that gathers data from Google Search on trends and searches, ranks the searches and trends by popularity, and makes this information accessible to the public through charts and graphs.
What Google Trends Data Matters the Most?
Google Trends offers various data streams that can come in handy in various settings, such as a product research setting. For example:
Sometimes, you will come across a product you think might sell well online, but, at the same time, you’re unsure if people are actually searching for it, whether similar products have saturated the market, and whether there’s an increasing demand for the product and room for you to make money with that product or niche.
Google Trends is a great way to answer all these questions. This data analytic tool can help you determine if people are actually searching for the product by analyzing the data.
Let’s say you want to create a business around healthy living and dieting, and you now want to know which diet people are searching for the most and which has an upward trend.
In this example, we can use data from Google Trends to learn more about which diets have trended over time, which ones have been fads, the current diet fads and trends, and so much more. We will look at the vegan diet and intermittent fasting for this example.
When you use the search term “vegan diet” on Google Trends, you immediately get a simple graph showing interest in the search term over time. The Y-axis on the graph shows search interest 0-100, and the X–axis shows the interest over time.
The cool thing about Google Trends is that you can customize the parameters according to your specific target area. The example in the screenshot below shows the parameters set to “worldwide” and a timeframe of 5 years for an in-depth analysis of the niche’s viability over time. Here, we can see that the vegan diet has been losing popularity over the years.
According to this data, we can see that the vegan diet has steadily lost interest each year and would probably not make for a good evergreen niche choice, especially considering how saturated the market is. In this example, having such data as a dropshipping business owner who’s thinking about going into this niche matters because it clearly shows you whether your niche is a viable option or not before you invest your time and resources into it.
The comparison tool on the website is the second part of Google Trends —and the data it provides— that is very important in your Google Trends dropshipping research. In this example, we will compare the vegan diet to intermittent fasting.
The data shows that intermittent fasting is more popular than the vegan diet and that interest in it has steadily risen. Based on this graph alone, and notwithstanding other success-in-dropshipping factors, it is a better business decision to go with intermittent fasting over the vegan diet.
Google Trends allows you to add numerous comparisons. Again, you can use it to look at the different products in your niche to ensure that you select the best-performing ones.
We can further compare these two lifestyles to the keto lifestyle to see which one would be the best business choice.
Again, the data suggests that the search term “intermittent fasting” has recently gained more popularity even though keto has a higher average. You can further refine your comparison by resetting the parameters —for example, reducing the time to 90 days, as shown below.
Google Trends data also shows whether, in general, the niche you want to get into has active searches for products within it. And you can use this information to guide your business decisions.
Take away
When using Google Trends for dropshipping research —either niche or product research—the Google trend data that matters the most is the search interest and search interest over time and the location.
Google Trends and Dropshipping: How Do the Two Relate?
Every dropshipping business owner and seller wants their product to fly off the shelves. Google Trends relates to dropshipping in the sense that it enables you as a seller to have products that sell quickly in 4 significant ways:
#: It provides data on a market’s popularity
Accessing accurate, update-in-real-time data gives you a competitive advantage. A good product has a minimum search frequency of 50+ daily searches. To gain an in-depth analysis of a product’s overall performance, broaden your search parameters to 5 years and worldwide.
#: It provides data on your competition, where they sell most, and what they sell most
When researching a product on Google Trends, the related searches and queries can sometimes show you the frequency at which different product sellers get searched and where they get searched based on the product. This enables you to study your competition, find niche products, and offer your customers better deals.
#: Google Trends can give you a competitive marketing edge
Google Trends can also provide data that helps inform and influence your marketing strategy, campaign, and budget allocation, i.e., based on where the product is popular and, in some cases, such things as seasonal products and when the product gains traction.
#: Optimizing your content by including trending terms provided by Google Trends
You can achieve more traffic, site clicks, and sale conversions by mining the trending keywords from Google Trends and using them as part of your overall content marketing strategy. The screenshot below shows an example of trending searches —when going to press with this blog:
The eCommerce Benefits of Using Google Trends
Using Google Trends for dropshipping can have far-reaching benefits. Consider Ava’s example:
Ava’s Dropshipping Experience
Ava is a dropshipping business owner looking to scale her business and streamline its operations. To do that, she needs, amongst other things, a product research system. She would also like a tool that optimizes her sales and helps make her marketing more targeted. Ava sells different products around the year, with her product selection influenced by the seasons, trends, and holidays.
Using Google Trends, Ava has optimized her dropshipping business and created targeted marketing campaigns that have led to higher sales conversions. Here is how Ava researches popular Mother’s Day and Mother’s Day products:
Product research/Niche research/Keyword and SEO
After accessing Google Trends using her credentials, Ava typed Mother’s Day in the search bar; when the results popped up, she changed the search parameters to 5 years and worldwide.
The data showed a steady increase in searches for Mother’s Day every year. She scrolled down to related topics and filtered by Top
She then clicked on “gift.”
This brought her to another graph that showed the interest over time for Mother’s Day gifts on Mother’s Day was almost always at 100, as seen below.
She narrowed her analysis further to the type of gifts searched for the most and compared a Mother’s Day hamper and a Mother’s Day card to see which one would make for a better niche/product.
The research shows that hampers are a better choice because they have a steady, average trend rate of above 50.
In this example, Ava’s research gave her insight into Mother’s Day products and the particular niche, related searches, and queries or keywords she can use in her marketing strategies and campaigns to achieve product visibility, clicks, and sales conversions. She also found the areas/countries her product would likely sell.
Overall, Google Trends is an amazing free analytical tool that guarantees a better performing product and niche selection and more strategic and effective marketing approaches when used in your dropshipping businesses. When used correctly, Google Trends can help you stay on top of and capitalize on seasonal demands.
How to Use Google Trends for Dropshipping and eCommerce Research
Below are practical ways to use Google Trends for dropshipping business —either to grow your business, conduct niche and product research, determine a market’s overall stability over time, etc.
Use Google Trends for Product and Niche Research
One way to ensure that you sell products that people really want is to do product research. Google Trends is one of the best product, niche, and market research and analysis tools.
Use Google Trends for Keywords and SEO Research
Mine trending keywords from Google Trends and plug them into your online content to get more traffic, appear higher on search results, and for site clicks that lead to sales.
Use Google Trends for PPC Ads
Pay-per-click Ads drive traffic to websites. Usually, an advertiser pays a publisher after an ad click. To get Ad clicks, you need to know the targeted keywords, demographic, and location. Google Trends gives you valuable and accurate insight and data that can inform your marketing strategy and help you create more targeted ads that result in clicks and sales for your dropshipping business.
Use Google Trends to manage Ad spending and marketing budget
By giving you a side-by-side comparison of where —location— your product does best, Google Trends makes it easier to allocate ad spend for different relevant content marketing and PPC ad campaigns in different regions.
For example, if Google Trends shows there’s no interest in eyelash extensions in Canada, it’s in your best interest to reallocate that campaign budget to another marketing or ad campaign that’s likely to prove more fruitful.
Tips for Using Google Trends for Dropshipping Success
The tips highlighted below will help ensure that you use Google Trends well enough to achieve success:
- Although mentioned earlier, its importance makes it worth repeating: Expand your search parameters to 5 years to ensure you can see how products perform over time. Who knows, you might find a really interesting evergreen product that does well within your niche —even as you capitalize on seasonal trends and products. This gives you deeper insight into how your dropshipping business will operate over time.
- Expand your search parameters to “worldwide” to see how your product does in different countries and whether those markets can be accessible to you.
- Utilize the comparison tool to see how similar niche products perform against each other in popularity. As we saw, the keto niche has been the talk of the town, but an in-depth analysis shows that intermittent fasting has recently overtaken it.
Conclusion
Beyond working with a professional, trustworthy dropshipping sourcing and fulfillment agent such as Bestfulfill, you can ensure that your dropshipping business flourishes by integrating the use of Google Trends into your product and market research toolbox and plan.
Google Trends is one of the best (if not the best) free and easy analytics tools you can employ in eCommerce and dropshipping.
It has a friendly layout and user interface that lets you see and easily interpret keywords, market/niche, and market data trends. Using Google Trends, you can plan ahead of time by studying the cyclic nature of seasonal goods, just like Ava did as referenced above, and stay ahead of your direct competition.
By applying the Google Trends dropshipping tips in this article, you will scale your business in a short time, see better sales conversions, and establish your name/brand as a household name in dropshipping.