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Wei Linchao

Wei Linchao

Dropship and Logistics Specialist, the founder of Bestfulfill that help you with order fulfillment from product sourcing, shipping, branding, and customized package.

Facebook Dropshipping 101: How to Begin Dropshipping on Facebook Marketplace and Maximize Your ROI

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Do you know you can start your own business with little to no funding or inventory? You read that right. Dropshipping is a business model that allows anyone with the courage to try to establish a business even if they have no money or inventory.

So, how does it work? As a dropshipper, your job is to connect a supplier or manufacturer with a consumer. You create an online store and list the things that customers order. The supplier then fulfills the order, and you receive the difference between what the provider demands and what the consumer pays.

Easy right?  So, what distinguishes Facebook from other platforms? Let’s take a look at why Facebook is a wonderful place to start your dropshipping business.

How to Begin Dropshipping on The Facebook Marketplace

There are numerous sites from which to begin dropshipping, and Facebook Marketplace is one among them. For a successful dropshipping venture, there are certain things you need to keep in mind when you want to begin dropshipping on Facebook.

When you follow these steps cautiously, you will be on the road to becoming a renowned store on the platform. The steps include the following. 

  1. Create a Facebook Page and Set Up Your Store

It goes without saying that you must have a Facebook account in order to begin dropshipping on the network. You can set up your store on Facebook Marketplace and have access to a large number of buyers. You cannot set up a store in the Marketplace without a Facebook account.

You must first create a Facebook business page where you will set up your shop. After you’ve launched your business, make sure to post a few product photos every day to keep your page interesting and the content flowing.

You might also strive to generate content that will become viral, bringing in more visitors. Additionally, to further manage your store, you can connect it to other dropshipping tools such as DSM Tool.

The tool helps you to automate processes in your store giving you more time to focus on other important things. Also, you can add more helpful tools in the long run as you get conversant with them. 

  1. Product Research

Before deciding on the product you will sell, conduct extensive market research. In this manner, you’ll know which items are most popular among your target audience and won’t offer items that no one wants.

Being a dropshipper on Facebook has the advantage of having fewer competitors than other eCommerce platforms such as Amazon or eBay. You can conduct product research on these other platforms by looking at their best-selling products.

These products will most likely be popular on Facebook as well. Furthermore, it is critical to select a product with at least four sales. Since it is an indication that the product is in high demand.

  1. List Your Product

The Facebook Marketplace includes certain tools (templates) to assist vendors in listing their products. The design is extremely thorough, allowing you to list products in chronological order and by category.

First and foremost, make certain that you select the appropriate categories for your products. With the right category, the system will facilitate the rest, from making it available to clients to determine whether they are suitable for shipment.

Second, provide a full description of the goods. The details include the product’s name and some specifications. Also included is extra information such as cost, availability, and possibly location.

Furthermore, when listing, don’t limit yourself to the Marketplace. Sure, the Marketplace is a great location to find customers and suppliers, but you should also promote your products in various Facebook groups to reach a larger audience.

Such groups will also assist sell your products by sharing and referring people to your page.

  1. Post a Picture With Good Qualities

Posting eye-catching photographs of your stuff will help you drive in traffic. Always check to see if the provider has quality product photos. Choose a supplier who has high-resolution photos (at least 500 by 500 pixels).

Such high resolutions accurately depict your product. You can also hire a business that specializes in product photography to take the photos for you.

  1. Pick Your Supplier

Finding a supplier on Facebook works in the same way as it does on many other sites. Suppliers can be found on Online Marketplaces and dropshipping platforms, or you can ask other dropshippers for recommendations.

Even with a long list of suppliers, try to choose one close to you to reduce order processing and delivery times.

Because you must provide tracking numbers, working with a local provider will make this process easier because they will have quicker response times.

  1. Facebook Marketplace Ads

Facebook has billions of users, making it an ideal platform for selling products. But how do you ensure that the majority of these folks view your page? Simple, by using advertisements.

Facebook Marketplace advertising is intended to appear in the feeds of Marketplace users. It assists vendors in reaching their target audience and improving sales. You can set your target based on any feature you like, such as age, location, interests, gender, and so on.

You will set your budget for how much you want to spend while creating advertising. This might be a daily or lifetime budget where you enter the total amount of money you want to spend on advertisements.

Don’t forget to follow up on your advertisements. There are ad settings that you will configure to control the frequency and other critical aspects of how the adverts run.

  1. Payment Method

In terms of payments, based on your region and other criteria, you have numerous options for receiving funds. One of them is Facebook payments. You will submit your credit, debit, or PayPal details as a dropshipper.

When you ship the orders and the client sends money, the payment will be available to you as soon as you submit the tracking number. Customers will be more likely to trust you as a dropshipper if you establish such arrangements.

There are also various payment methods available, depending on your preferences. Among them are Venmo and CashApp.

  1. Fulfill Order

Order fulfillment can be challenging, particularly for novice dropshippers. Order fulfillment begins when you receive payment from a customer and concludes when the products are delivered to the customer. You don’t have to handle the merchandise in order to fulfill orders as a dropshipper.

When a consumer places an order, you simply contact the supplier, who will ship the products to the customer. You serve as a middleman, and your primary goal is marketing. If you want to be a successful dropshipper on Facebook, you must make certain that this process is not disrupted.

If a client does not receive the goods, you will lose a customer and receive negative feedback, which will lead to the failure of your brand.

To be safe, you can also collaborate with other dropshipping agents to identify reputable suppliers. It may cost you more than you expect, but it will be worthwhile in the long term.

Pros and Cons of Facebook Dropshipping

Pros

  • The Facebook payment system has made transactions safe for both buyers and sellers. Such systems help solidify your relationship with your customers.
  • Even if you are new to dropshipping you will be able to sell on Facebook since the Marketplace provides useful templates to help you list items. The tool aids in categorizing products according to various features. 
  • You can venture into different niches since it is not prohibited. You are permitted to sell any trending product as long as you follow the set guidelines.
  • Unlike other platforms, there are no subscription fees to be a dropshipper on Facebook.
  • The Facebook Marketplace provides an efficient and easy way to reach your target audience since it displays products based on demographic characteristics.

Cons

  • Automation of operations can be difficult compared to other eCommerce platforms.
  • Importing multiple product listings is not allowed on Facebook. You will have to do that for every product which makes it very tiresome and time-consuming.
  • The Marketplace is limited to only some countries making it difficult to scale up your businesses to international standards.

How Much Does It Cost to Dropship on Facebook

Dropshipping on Facebook does not cost a dime if you are operating as an individual. However, if you are a merchant, you will pay a 5% transaction fee for every sale you make. The minimum amount payable as a merchant is about $0.40 per sale.

Also, extra expenses may come about through Ads. Facebook has integrated Ads with the Marketplace to help sellers advertise their merchandise. It is a beneficial additional but you have to pay for it.

The good thing about Facebook ads is that you will have full control over how much you spend on them. Other expenses you may incur will depend on you. For instance, if you want to lessen your workload, you could invest in software that will help with automation.

How to Avoid the Facebook Ban When Dropshipping

Facebook has some strict policies on dropshipping which when violated, may end up losing your Facebook account permanently. So how do you avoid such cases? Below are some ways you can avoid being banned on Facebook when dropshipping.

  • Use VPN when changing locations: Facebook is very critical with the location. If you are a dropshipper in the US and happened to travel somewhere else, ensure you use VPN so that you don’t get banned as a scammer.

If you change location, they might think you are an imposter and your account will be lost. Always use a VPN so that it shows you are still conducting business in the same location.

  • False claims: so many businesses nowadays use false claims to attract clients. Examples are: how to lose weight in 24 hours or get abs in less than 2 days. Such ads will be rejected multiple times raising red flags which will eventually lead to your account being banned.
  • Have several business accounts: having several accounts may put you in a better position to continue doing business in case one gets banned.
  • Always delete rejected ads: too many rejected ads will flag your account which will be in a position to get banned. So, when some ads are being rejected, ensure you delete them and not just turn them off.

Conclusion

To summarize, hardly many people are aware that Facebook is also a dropshipping platform. People have put up their online stores on many platforms over the years, excluding Facebook.

The platform is providing you with an opportunity to step in and begin selling your products for maximum profit. Because there are fewer dropshippers, there is less competition and greater profit.

Furthermore, if you are still new and unsure of who to trust, Bestfulfill will walk you through all you need to succeed in this industry. We also provide services such as supplier identification, product inspection, product sourcing, one-on-one customer support, and many others.

Get a free quote and get ready to start your business with all the confidence you need.

FAQs

  1. Does Facebook Allow Dropshipping?

Yes. Facebook allows dropshipping just like many other eCommerce platforms. The platform has a Marketplace where buyers and sellers meet to do business.

Some of the requirements needed are only to set up an account and store, list your products, provide quality product image, product description, prices, and sell.

  1. Is Facebook Marketplace Good For Dropshipping?

Even though Facebook Marketplace has been around for a while, dropshippers have only begun to use it as a dropshipping platform. Being relatively new means there is less competition compared to other dropshipping platforms.

As a dropshipper on Facebook, you are guaranteed high revenues if you follow the guidelines to the letter.

  1. How Much Can You Make on Facebook Dropshipping?

Well, there is no definite amount of money you can make while dropshipping on Facebook. It all depends on your marketing strategies and other things. However, you can easily make $500 per day just dropshipping on Facebook with no inventory. 

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